We Are Getting Married
My soon-to-be wife and I did not want a cookie-cutter formal-looking wedding invitation. Instead, we wanted an invitation that spoke to our personalities and relationship. We also wanted our invitation to reflect the relaxed and fun time that family and friends will have at our wedding.
The Backstory
Gloria and I were two middle-aged people who waited to find the right partner. As a couple, we made quick decisions and firmly executed our plans; after a few months of dating, we were engaged. The quick decision mentality worked to our advantage as we planned the wedding. The design process for the wedding invitations was fun as Gloria and I explored several ideas.
Wayfinding signage also had to be designed since the wedding was held outdoors at Gloria’s childhood home. Before I knew it, I designed an entire system of materials for the wedding, from the ceremony program and greeting cards to teaser videos.
Conveying Who We Are
The portraits of Gloria and I provide insight into our playful relationship, full of laughter where we do not have to be so serious with one other. The portraits that I illustrated led to the development of our wedding materials system.
The Approach and Challenge
The typeface, named CutoutOT and designed by Max Kisman, was a perfect fit for conveying the playful nature of our personalities and relationship. The letterforms are not perfectly rendered, as if they were cut from paper. I drew the illustrated iconic imagery throughout the system to match the typeface’s characteristics. CutoutOT is paired with the Roboto typeface, which is used for body text for the invitations and other materials. The use of our wedding colors — purple and grey — was the only requirement that my fiancée had as I designed the invitations and other materials.
It’s the Gloria Show
The Gloria Show was video-driven storytelling between Gloria and I that captured many sweet and funny moments between us. I would interview Gloria on various topics and experiences we had together. These videos quickly were a fan favorite with family and friends. They also became a topic of conversation and a way of providing information about the wedding.